Social media started creating a big impact on our life. We all know as personal life's point of view, but major impact is now on professional side!
Promotion of brands through social media is become essential nowadays. Facebook has changed lots of things for world. Brands have their facebook fan pages to get brand loyalty and awareness.
Reports has shown that buying decision is made though "peer" consultation was 5 times more than an "advertisement". For example, if we have seen on our facebook screen that "Brand XYZ is one of the best service provider" and "Bob and 4 other friends like this", then you may also be interested in the button "like" for that brand. After liking, you will get daily updated of the brand in your wall and may be sometime in future you may use that product/service. If your first experience with that Brand XYZ was too good, then you will directly recommend to your "peers" and chain grows multi-fold.
India is number 3 in terms of facebook users and with the increasing numbers we may occupy number 1 spot also, but now we have a twist in this story! Google Plus. In just third week of launch number of users reached to 20 millions. The great part of this achievement is numbers of Indian users, we are at second spot. This is a great example of adaptation of new social media, almost created world record for fastest growing number of users on social media. There are many possible reasons, geeky early adopters, google trust, gmail users or people want to try something new. One reason is quiet obvious- number of gmail users. India's 62% email users are using gmail, that's a really big number. Google plus is easily attached with gmail, sync though Picasa and lots of combination will work in positive sense.
Let's come back to brand promotion on Google plus, companies already start exploring ways to use this medium. But till the end of July'11 Google plus is not yet revealed anything for alternate solution of facebook pages. But yes, like facebook or linkedIn ads, Google Plus ads will also play great role. We have to wait and watch next step of Google for fan pages/ community for Brand promotions.
